JOURNAL OF TEXTILE RESEARCH ›› 2006, Vol. 27 ›› Issue (5): 108-111.

• 综合述评 • Previous Articles     Next Articles

Analysis of the factors of the design management model for apparel brand

SUN Jing   

  1. College of Fashion Technology;Shanghai University of Engineering Science;Shanghai 200065;China
  • Received:2004-08-15 Revised:2005-07-18 Online:2006-05-15 Published:2006-05-15

Abstract: Beginning from the objective and principle of the fashion design management,this article investigates the key factors constructing the model of fashion design management which can be divided into two modules: design tasks and design systems.The core of fashion design management is to grasp the opportunity,have good planning and efficiency,and acquire accurate information about the fashion market,in so doing,the planned maximum market value is ensured.The design task module mainly consists of style design,design workflow management and product design models,and the module of design systems chiefly consists of organization structure,objective management and factors of design rules.To ensure the integrity and availability of the design management model,each involved factor has to be relevant to others,and has to be kept consistent in the overall strategy.

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