Abstract: Having analyzed the supply chain features inherent in the apparel industry,a frame work for the apparel industry supply chain is proposed.In apparel marketing,seasonal demand and on-time delivery must be taken into consideration.In order to make a good use of the feedback information from consumers and allot to distributors the goods in demand on the market,an apparel enterprise should enter into a partnership with the related units in the supply chain system. Therefore,a new idea of zero-inventory management of raw material based on supply chain partnership is presented.The numeric simulation shows that the new mode of zero-inventory management of raw material makes an apparel enterprise possible to cut down the inventory cost and perform quick response to the market.