Abstract:

Governments provide export-promotion programs to domestic enterprises with the purpose of reducing the impact of trade barriers and enhancing the competitiveness of exporters. To investigate the effect of export-promotion programs adoption, the authors presented the results of a study that tested a structural model connecting the programs with export performance based on evidence from textile enterprises in Zhejiang Province. The empirical study reveals that adoptions of the education and training-related, trade mobility related, and financial aid-related export-promotion programs positively impact export performance. In addition, the adoptions of specific export-promotion programs on export performance are stronger among direct exporters than indirect exporters. The implications for textile exporters and public policy makers are discussed.

Key words: textile enterprise, export, export-promotion measure, emerging market