Abstract:

To better understand the influencing factors of textile industry transfer at a micro level, the paper probed into different motivating factors affecting the textile industry transfer by questionnaire investigation and in-depth interviews based on the premise of heterogeneity of basic elements such as capital, labor and products, and the parakigm of context-structure-conduct-performance (C-SCP) . An empirical study has made on 64 firms or enterpeises at bome and abroad, and the results showed that first, costs and political cnvironment are the tow mwst important factors affecting international buyers to choose suppliers; second, product prices has been relegated to the second and service has become the primary factor among motives of the domestic peoducers to carry out the transfer of profuction; third, in terms of international buyers' order transfer and domestic profucers capacity transfer, Southeast Asia has become the main area.

Key words: textile industry transfer, heterogencity, context-structure-conduct-performance paradigm, motivating factors