JOURNAL OF TEXTILE RESEARCH ›› 2016, Vol. 37 ›› Issue (10): 113-119.

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Influence of peoduct development process of fast fashion brand on time performance

  

  • Received:2015-08-27 Revised:2016-01-30 Online:2016-10-15 Published:2016-10-31

Abstract:

To solve the issue of time performance in fast fashion product development process, this paper constructs a system dynamics model of product development process based on the practical case of a fast fashion brand S, and build a simulation experiment platform. With the basic framework “strategy-resources-performance”, the simulation experiments of resource allocation are carried about 7 key variables in process, and the simulation estimated values of three key performance indicators (KPI), such as cycle time, delivery rate and MEAN flow, are forecasted. Using local sensitivity and entropy method, weight coefficients of cycle time, delivery rate and MEAN flow are recognized as 53.5%、2.7% and 43.4%. According to weight coefficients and time-based competition strategy of brand S, time performance of process is evaluated comprehensively. The research shows that variables of batches, rate of designing clothing and fabric repeat usage have a great effect on the time performance of process. When layout batches reduce about 25%, the total time performance is optimal.

Key words: performance evaluation, process optimization, system dynamics, fast fashion brand, local sensitivity analysis

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